Nordic Travel Rep. has strenghtened the resort’s awareness in the Nordic market through sales calls, sales missions and attending relevant trade events.
The 5-star resort ‘Blau Privilege Porto Petro Beach Resort & Spa’ is located in the Spanish holiday paradise Mallorca – a 90-minute drive from Palma. The hotel is facing the Mediterranean Sea and is located at a bay in between two beaches and close to attractions and nearby villages such as: Mondrago National Park, Cala d’Or, Cala Manfia and Cala Figuera.
As Nordic representative for the resort since October 2016, Nordic Travel Rep. handles travel trade, marketing and PR activities in Denmark, Norway, Sweden and Finland.
Before working with Nordic Travel Rep. the resort was not really present in the Nordic market, so the strategy has been to raise awareness and generate leads.
To attain that, we book and conduct sales missions and sales meetings with relevant TOs and TAs – and proactively take every chance we get at Nordic travel trade events, workshops, networking, fairs, and other events and occasions, to raise awareness of the resort and try to generate new leads from the Nordic market.
On top of that we have managed to secure a number of individual fam trips.
The results from our work is an increase in bookings from the Nordic countries.