We have a broad network of influencers and follow the top influencers closely to identify relevant opportunities for our clients – and select the best influencers for each trip.
Nordic Travel Rep. has vast experience with organizing influencer visits and has a broad network of influencers and bloggers that we are regularly in dialogue with. We handle every step of the process from carefully selecting suitable influencers for each trip – based on target group, segment, age group, personal interests, etc. – to invitation, coordination of program and follow up.
As our influencer specialists continuously follow the Nordic top influencers within travel, lifestyle and family life, we often also organize influencer trips in a more proactive way: When we see, that someone is talking about upcoming travels or dream travels/destinations, we proactively reach out to them to discuss possibilities and opportunities for collaborations with our clients. For the client, this means that the costs for inviting the influencer will often be lower compared to “normal” influencer trips – while the relevance and thereby trustworthiness of the produced content will often be higher.
When we learned that the Swedish influencers Hugo and Paula Rosas were planning to go on a “short-break honeymoon” within Europe, we organized a weekend’s press visit for them at the Greek resort Grand Resort Lagonissi right outside Athens – with the purpose to increase awareness of the romantic resort, a short flight from Stockholm, among young Swedish couples and families.
Paula and Hugo visited the hotel in September and shared the experiences with their followers on their blog and their social media channels.